Jessica Blogs

Are you a copywriter looking to expand your reading list beyond the usual suspects? These hidden gems offer unique insights and perspectives on writing and advertising that will help you become a better writer and create more compelling copy.

“The Anatomy of Persuasion” by Norbert Aubuchon

In “The Anatomy of Persuasion,” Aubuchon breaks down the elements of persuasive communication, from building trust to creating emotional connections with your audience. As a copywriter, understanding the psychology behind persuasion is crucial, and this book provides valuable insights that will help you create more effective and compelling copy.

“Words that Sell” by Richard Bayan

In “Words that Sell,” Bayan provides a comprehensive guide to writing copy that resonates with your audience. The book is packed with examples of powerful words and phrases that can be used to create compelling headlines, product descriptions, and more. It’s a practical and useful resource for copywriters at any level.

“The Writer’s Process” by Anne Janzer

While not specifically geared towards copywriters, “The Writer’s Process” offers valuable insights into the creative process of writing. Janzer explores how writers generate ideas, organize their thoughts, and overcome creative blocks, providing useful tips and exercises along the way.

“The Branded Mind” by Erik du Plessis

In “The Branded Mind,” du Plessis explores the science behind why we remember certain ads and forget others. By understanding how the brain processes and retains information, copywriters can create more memorable and effective advertising. This book is a fascinating and informative read for anyone interested in the psychology of advertising.

“How to Write Sales Letters That Sell” by Drayton Bird

In this practical guide, Drayton Bird shares his wealth of experience and expertise in writing sales letters. The book covers everything from the basics of persuasive writing to the nuances of crafting effective sales messages. It’s a must-read for copywriters who want to improve their direct marketing skills.

“The Ad-Makers” by Tom Altstiel and Jean Grow

In “The Ad-Makers,” Altstiel and Grow take a deep dive into the world of advertising, exploring how ads are created and why they work. The book includes case studies and interviews with some of the most successful ad-makers in the business, providing valuable insights into the creative process of advertising.

“How to Write Copy That Sells” by Ray Edwards

In this practical guide, Ray Edwards shares his secrets for writing copy that sells. The book covers everything from the basics of persuasive writing to the nuances of creating effective sales pages and email campaigns. It’s a useful and informative resource for copywriters at any level.

If you’re a copywriter looking to expand your reading list and gain new insights into the craft of writing, these 7 lesser-known books are a must-read. From exploring the psychology of persuasion to mastering the art of direct marketing, these books offer valuable tips and advice that will help you become a better writer and create more effective and compelling copy. So why not add them to your reading list today? You won’t regret it!

Have I missed any? Do you have your own recommendations? Let me know or comment below!